That’s an expensive L.
Halting production doesn’t come cheap, and canceling the video altogether may have been the best bet. Instead of reinvesting in locations and salaries for the day, Universal Music Group is cutting their losses. In the end, it cost $480,000 to fund the video. That includes set decorations that were meant to bathe the scene in rainbow lights, salaries, sound effects, and lighting. Other factors may have contributed to the long receipt for the music video shoot, such as security.
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